The article emphasizes the importance of coaching/ consulting to improve performance as one of the competencies which is absolutely necessary in the process of career consulting through Internet. The article analysed the similarities and established the differences between online coaching and online counselling in career management. Implicitly, it is revealed the role of using one of these online services, underlining the advantages, but also the limits of each of them. In the background, the work brings into question, the importance of multicultural competencies in the online services such as: counselling, consulting and coaching offered for international clients, as forms of transgression of psychological barriers and to build links between different cultures.
Keywords: online coaching/ consulting, online counselling, career management, multicultural competencies